Scacs just made the new advertising campaign for the launch of Jane's innovative Matrix Platform. It is about a children's car security system consisting in a platform that it fixes to ISOFIX's vehicle chassis, becoming the Matrix trolley car the first in the market with this system. Several pieces form the advertising campaign: graphic ads for national and international magazines, 10" and 20" tv films on air in the main country TV channels. The film has been produced and directed by Arena and Joan Gil and its image's treatment and own concept gives you feeling of security, comfort and calm which defines the product itself.