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Weber Cemarksa

2011

Weber Tour 2011 consisted in several events which Scacs conceptualized, created and organized for our client Weber Cemarksa in order to introduce the launch of a new cement, the “Weber Col Confort”. To communicate this new product, we created the concept “la revolución del menos es más – the revolution of less is more-“ and we also have devised these events where they mix audio-visual, show and dinner. The Weber Tour 2011 was conducted in the most important cities of the country.

Photos: Xavi de la Cruz